POCHÉ was founded in Ukraine in 2019 by Tati Brailova and Nadya Syomik. Much like the confident pieces they create, they celebrate their story’s unconventionality — two friends turned forever soulmates from opposite professional backgrounds, who launched a luxury jewelery line months before a global pandemic. Then a war.

It wasn’t easy. It wasn’t supposed to work. But it did.

Tati studied luxury fashion branding in London, going on to work at industry leaders like VAARA sportswear brand, Roja Dove and David Morris Jewelry, while Nadya managed global teams in the worlds of business and data science. While successful in their ambitions, both knew they wanted to live their lives on their own terms. This passion and energy ignited a creative spark around their shared love for jewelery.

Tired of the millennial minimalism that has homogenised mainstream style, Tati and Nadya became obsessed with the powerful ways a small piece of metal can have a massive impact on a person’s mood. Realising their opposite skill sets in branding and business were actually complementary, they used the resources available and took action. POCHÉ was born.

By embracing their differences instead of apologising for them, Tati and Nadya have realised a brand that speaks to a global community of creators, change-makers and fellow action-takers who define themselves by their differences. And want to make a difference in this world. 

That is why POCHÉ is an entirely vegan brand, with sustainable and circular ambitions. Jewelery should impact style, not the planet. 

POCHÉ pieces are designed to provoke thought and attract attention. Each mindfully enhances the style, personality and vibe of their wearers through playful combinations of color and shape. Never subtle, always with a strong point of view. Just like their wearers, they are not for everybody - and that is what makes them exceptional.

Today the POCHÉ community is growing, from Dua Lipa, Machine Gun Kelly, Katy Perry, Demi Lovato, Christina Aguilera, Tori Kelly, Dixie D’amelio, to Joey King & Jasmine Savoy Brown. Some live in the east, others in the west; many are women, others are men. All are driven. They are the visionaries, artists, thinkers, innovators and boundary-breakers who are not just part of the conversation, but are starting it. 

 Join them. Join us. Be POCHÉ.